In China, there is always a chaotic phenomenon of plagiarism in the manufacturing industry, which makes many enterprises have a headache. A new product has just come out, and once it appears in the market, a second or even dozens of companies will soon imitate it. On the one hand, it can be said that this industrial capability can allow new technologies and new products to quickly achieve scale and low cost in China, and accelerate the promotion of consumer terminal applications; on the other hand, it explains the brand protection and intellectual property protection of China's industrial community. The work is not in place yet, which is extremely damaging to the original innovation subject. It is often difficult to defend rights, with long time periods and high costs.
Manufacturers of various industrial products habitually indicate the manufacturer, date and shelf life, place of origin and contact information on the outer shell of the product, from the earliest sticker labeling, silk screen printing, to bar code / two-dimensional code, as well as laser coding and marking Various methods are used. There is no one way that is absolutely suitable to replace other ways.
For example, sticker labeling is the most traditional way, but today we see that home appliances, computers, and some consumer electronics products still use sticker labeling. On the one hand, it is cheap, and sticking to the shell does not damage the product parts, and the current stickers are quite durable. In some products packed in cardboard boxes, silk screen printing and inkjet are still commonly used because the cardboard boxes are rough and have good ink absorption. In fast-moving consumer goods, daily chemical products, medicine and medical products, early packaging also used a lot of inkjet logos, but the rapid development of laser marking and marking applications in recent years has basically been widely used in these industries One of the important reasons is the nature of these industries. FMCG products such as mineral water, canned beer, and other drinking products should not use inkjet, because ink is easy to attach to the entrance of contaminants. For example, the familiar Jingtian Water Plant has long used line marking equipment. And medicine and medical treatment are more rigorous, especially taking capsules, masks and other items can only require laser marking. For example, Xiangxue Pharmaceutical has also used laser marking technology for a long time.
In recent months, whether it is a mask machine or a mask, it is a popular commodity at home and abroad. The KN95 masks produced by a company in Dongguan are selling very well. Many dealers come to the door and hope to be able to act as agents. This company is certainly happy to expand sales. But one day the company learned that one of the distributors lied to the customer that the mask was produced by themselves and that the brand was their own. The company's communication required dealers to stop infringement, but to no avail, it is said that they have planned to use legal channels to protect their rights. And the boss of this mask company is determined to put his own brand name on all the masks he produces, not to drill holes for other dealers. As a result, the boss noticed that either the mask should be polluted or the appearance should be changed. Logo information is the best way. He is already considering adding laser marking process on the production line.
Although it is said, which labeling method to use depends on the nature of the industry, product attributes and costs to make a choice. However, the current laser marking equipment, technology and applications are very mature, and the price is not high. From the perspective of anti-counterfeiting marks and technical trends, it is still the recommended laser marking method.
Laser marking has the following advantages:
First: High Recognition
Laser marking can print all kinds of characters, symbols and patterns, etc. According to the characteristics of the product, the character graphics can be customized. The character size can be in the order of millimeters to microns, which is extremely difficult to forge. While anti-counterfeiting, enhance the brand image.
Second: Efficient Traceability
Once counterfeit and shoddy products circulate in the city, it is a disaster for the corporate brand reputation. The information of laser marking is not easy to erase, easy to fall off, and has the characteristics of traceability, which makes it more convenient for enterprises to protect their rights.
Third: Low Cost
Laser marking does not need to increase the cost of other materials. In addition, laser marking has high efficiency and can save a certain amount of labor costs.
Fourth: Green and Environmental Protection
Traditional ink printing may penetrate packaged food and affect consumer health. Using laser marking is green and environmentally friendly, non-toxic and harmless, in line with people's health concept.
